Google has some of the smartest people working for it, but increasingly I’m beginning to wonder if too much of a good thing could be bad… i.e. can too many smarties spoil the broth?
Well, Matt Cutts just announced another Algo update (to weed out what he calls webspam). He says this update will affect about 3% of searches, but already there has been a lot of collateral damage… with lots of legitimate businesses that do only white-hat SEO reporting severe drops in rankings.
You can read Matt Cutt’s announcement below:
And here is just one of several discussions about the aftermath:
(This discussion was started by Jonathan Leger of ‘The Best Spinner’ fame).
Usually, I don’t pay much attention to Google algo updates and all the google BS! this time though…
Things are different… and some of my sites have been affected, but that’s not all…
It looks like Google have actually started penalizing sites for what they term unnatural backlinking.
In the past this was not the case, because it would make it very easy for people to take their competitors’ sites down by building black-hat backlinks to those sites.
So, the worst that could happen if Google detected unnatural backlinks is that they would just devalue the links.
That seems the sensible thing to do.
But now it looks like Google have changed their tune…and they now explicitly penalize unnatural backlinking.
In fact, it has given rise to a new cottage industry called ‘Negative SEO’ – where people offer services for building a large volumes of black-hat backlinks to competitors’ sites… for a fee, of course.
Yep. Here’s a very interesting discussion over at SEOBook’s blog:
I think this is bad news for everybody including Google,unless…
This is a sneaky move by Google to get people to give up on SEO, and rely more on Google Adwords.
Hmm… I wouldn’t put it past them.
Personally, I don’t think I can continue to rely on Google!
LOL! Looks like Google’s plan worked… and everyone is gonna start paying Google to use Adwords.
It ain’t funny, dude.
Anyway, I just wanted to let you know that I think it’s gonna be a very bumpy ride with Google this year, and I don’t like what I’m seeing.
I think that’s bad news for Internet Marketers.